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| Volume XII |
Issue XIII |
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How do you evaluate the success of your recruitment process? The number of applications generated? The yield from those applications? How about deposits, or net tuition revenue generated? A recent NACAC webinar focused on a broader measure of recruitment success, return on investment (ROI). You can read more about that broad measure of success and a number of other interesting enrollment management topics in this week's issue of Lab Notes.
As always, please invite your colleagues to join our list of nearly 2,000 Lab Notes subscribers by using the link at the bottom of the page.
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The ROI of Student Recruitment
Andrew Wright, assistant vice president and director of admissions at Missouri State University, has encouraged his colleagues to look beyond yield when evaluating the effectiveness of recruitment strategies. On Monday, Mr. Wright was among three panelists who spoke during a Webinar sponsored by NACAC.
An Online Alias Keeps Colleges Off Their Trail
For high school students concerned with college acceptance, Facebook presents a challenge. It encourages making public every thought and every photo, an opportunity for posturing and bravado nearly irresistible to teenagers. But this impulse for display clashes with the need to appear circumspect and presentable to college admissions agents.
New generation of college hopefuls apply to many schools
Scott Yu had the strongest possible credentials: a perfect SAT score, a perfect high school transcript and conservatory-quality piano skills. He represents a new generation of college applicant. Spooked by single-digit admission rates at the top private schools, students sweeten the odds by applying to more of them. And, thus, the applicant pool runneth over.
Admissions: Accepting Rejection, in Stages
Rejection letters are impossibly thin. For such small missives they settle on the kitchen counter laden in the emotional weight of 18 years of child-rearing: hand-wringing hopes, pushed-aside problems (like cars and trees) and the crazy optimism that comes with mothering — like the possibility of full-ride scholarships and the Ivy League.
Volcanic Eruption Potentially Disruptive to May 1st Reply Date
The global nature of college admission work has become more obvious with the recent disruption on world travel caused by volcanic ash. Despite the resumption of air travel and business activity across Europe following the eruption of the Eyjafjallajokull volcano, many international students and students residing overseas may be unable to meet the May 1 National Candidates Rely Date.
How to get more value out of your college education
These days, it seems like most middle class kids go on to college. In fact, many jobs are now requiring a Bachelor’s degree. Thus, many kids are going to college as almost a default stage of life. Some people are wondering if a college degree is still worth it. While it is difficult to quantify the benefits of a college education, if you are in college you should try to get the full value out of every dollar you pay.
Obama administration to give schools FAFSA completion data
Building on a project that has helped increase the proportion of Chicago public school students who applied for federal financial aid, the Obama administration is inviting school districts around the country to undertake their own such efforts.
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Over the last 50 years, college grade-point averages have risen about 0.1 points per decade, with private schools fueling the most grade inflation, a recent study finds.
The study, by Stuart Rojstaczer and Christopher Healy, uses historical data from 80 four-year colleges and universities. It finds that G.P.A.’s have risen from a national average of 2.52 in the 1950s to about 3.11 by the middle of the last decade.
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SOURCE: Teachers College Record
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