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Building relationships is critical to the
mission of every college and university. It
influences the size
and shape of the incoming class, the
ability to serve and retain current students,
the success of fundraising campaigns, and
the loyalty and support of alumni. To do
it right requires a commitment from faculty, staff
and administrators. It also requires the right tools.
Continuum 422 products are designed
specifically to help
colleges and universities build and manage relationships
with key constituencies--including
prospects, applicants, enrolled
students, alumni and donors. You'll find
standalone tools to support individual
relationship management tactics as well as
a comprehensive solution that's
designed to support a broader relationship management strategy--within
a specific department or across your
entire campus. In all cases, Continuum
422 products are backed by excellent
training and client support personnel
who understand your business and
appreciate your goals!
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Continuum
422 CRM
An enterprise-capable
relationship management system
designed to manage all aspects
of your interaction with key
constituencies. Built on
the Microsoft Dynamics CRM
platform and customized
specifically for use by
colleges, Continuum 422 CRM
includes "adaptive workflow
rules" to automate communication
and data collection,
sophisticated data mining
capabilities to drive analysis
and class modeling, and familiar
Microsoft tools to enhance staff
productivity.
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Continuum
422 Campaigns
A
comprehensive e-mail management
toolset that combines
easy-to-use design and delivery
tools with options to deploy
inquiry forms, online surveys
and Web content that support
personalized, customized
communication. Extensive
tracking and reporting services
allow you to monitor recipient
activity (opens, click-throughs,
bounce-backs, opt-outs) and
evaluate the success of your
campaigns and mailing
lists--individually and over
time.
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Continuum
422 Events
A specialized event management
application that allows you to manage a
wide range of on- and off-campus events
and make information about these events
available through your Website.
Configure simple events, such as daily
campus tours or admission appointments,
as well as more complex events, like
alumni receptions or campus visitation
days, with tools that create event
parameters, Web calendars, online
registration forms and detailed event
reports.
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