Getting the message out

Campaign message creation tools provide several easy ways to create great multi-format messages that can be read by a variety of e-mail clients--including computers, phones and PDAs. And you can customize each message with merge fields and "dynamic content" that adapts to the characteristics of the recipient.

Message handling tools help you control for SPAM, test your messages before they're sent, and manage delivery so you get the best results from every campaign.

E-mail is just the beginning...

In addition to providing all the tools you'll need to create great e-mail messages, Continuum 422 Campaigns also includes ad hoc Web content management capabilities. This allows you to build Web pages and forms that can deliver targeted campaign-related information and capture/validate

recipient data. Institutions are using these features to link Web content to campaign messages, publish online inquiry forms and support market research initiatives.

Analysis you can build on

Continuum 422 Campaigns allows you to easily track recipient activity (opens, click-throughs, bounce-backs, opt-outs) for each campaign and compare activity across campaigns. You can even track page views on your institution's Web site to identify visitation patterns and evaluate visitor interests and information needs.

Getting the most from your investment

To support and enhance your use of Continuum 422 Campaigns, 422 Group provides a range of client services. You'll find basic and advanced training courses, communication strategy webinars, an online resource library, and comprehensive product support. We also maintain relationships with the major Internet Service Providers (ISPs) to keep our clients up-to-date on current issues and trends affecting e-mail marketing and ensure quick resolution to any and all issues impacting message deliverability.