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11/2008
422 Group Awarded National Science Foundation Grant.

6/2008
422 Group Achieves Microsoft Business
Solutions Competency.

3/2008
422 Group Releases New Version of
Continuum 422 CRM for Colleges.

News Archive
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Research is the art of seeing what
everyone else has seen, and doing what no one else has done.
Anonymous
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Research & Consulting Services |
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422 Group Research and Consulting Services
provide a broader foundation on
which to base enrollment strategy and measure
success. Built upon studies that assess
and interpret the impact of market
conditions, data trends and competitive
threats, our Research and Consulting Services help you assess
institutional visibility, identify
competitive threats, reveal new market
opportunities, and enhance net-tuition
revenue.
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Enrollment modeling
422 Group Modeling services are
designed to assist colleges in
analyzing historical enrollment
patterns at the critical
prospect-to-applicant and
admit-to-enroll transition
points.
An historical analysis is
used to develop forward-looking
logistic regression models for
budget planning and enrollment
projections. The resulting
analyses also assist colleges in
stabilizing enrollments in the
face of changing demographic
trends.
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Financial Aid Optimization
Our
financial aid consulting is aimed at
developing an optimization plan
that maximizes the impact of
each financial aid dollar,
regardless of internal
designation, within the context
of a school’s individual goals
and resources. We use a variety
of statistical techniques to
analyze the elasticity of
multiple student segments and
identify inflection points
for maximizing yield for a given
mix of loan, grant and
scholarship relative to need.
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Geodemographic Segmentation
The 422 Group team of
geodemography experts is among
the most proficient in the field
of higher education relationship
management. Team members draw
upon many years of experience
developing geodemographic tools
and implementing
geodemography-based recruitment
programs. This experience allows
us to qualify prospective
applicants and assess
opportunities for market growth
and refinement.
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