Colleges are defined by relationships. It's the essence of what they do. Relationships with students, faculty, staff, alumni, community groups and countless other constituencies. The stronger the relationships, the stronger
the institution. And that's where Constituent Relationship Management (CRM) comes in.

CRM is about knowing what to do to build and maintain strong relationships. It's about understanding people, appreciating their concerns and addressing their needs.

CRM is also about getting it done. It's about identifying relationship goals, executing
relationship strategies and evaluating relationship outcomes. CRM is both art and science. To do it right requires a partner that understands this. A partner like 422 Group.

We've combined our our extensive higher education experience with Microsoft's world-class technology, research capabilities and development resources to develop a set of market-leading CRM tools that delivers all the capabilities needed to manage relationships within a single department or across your entire campus.